The Digital Product Passport (DPP) is more than just a new label; it’s a mandatory "digital identity card" that revolutionizes the global market.
Why it matters:
Mandatory Market Access: Driven by the EU's Ecodesign Regulation (ESPR), the DPP becomes compulsory for key sectors like batteries and textiles by 2026/2027, making it a non-negotiable condition for selling products in the EU. Non-compliance risks significant penalties, potentially up to 2% of global annual turnover.
End-to-End Transparency: The DPP turns the product "black box" at the point of sale into a transparent record. By providing detailed, verifiable data on origin, materials, environmental impact, and repair/recycling instructions throughout the entire lifecycle, it actively promotes the Circular Economy.
Competitive Advantage: The DPP transforms compliance into profit potential. It enables businesses to build profound consumer trust (which 82% of consumers demand in the DACH region), fight counterfeiting, and unlock innovative revenue streams such as verified resale and "Product-as-a-Service" models.
Are you ahead of the curve? Happy to talk: Kevin Lancashire, CEO, Co-Founder and executive Board Member Transpareo AG, Zug, Switzerland.
https://ch.linkedin.com/in/kevinlancashire/de
www.transpareo.com
